When did it start?

• 2005 - The work involved in collating research and methodology began.
• 2006 - Daily Intake Guide labels appear on first food and drink products.

Why this approach?

• Recognition of overweight and obesity issue - the food industry can play a positive role in helping consumers
• Lack of consumer understanding about food composition and its relationship to energy balance
• Difficulties with the nutrition information panel
• Rise of the health conscious consumer
• Consumers in the UK and Europe confused by the array of different formats and messages - wanted to get it right for Australians

Why Daily Intake?

• It's about empowering consumers so that they can make an informed choice
• Provides information not judgements - consumers have control
• 2005 Industry Nutrition & Health Strategy
  • More prominently display energy per serve and, where possible, the proportion of daily intake this represents
  • Serving size principles

Guiding Principles

• Consistent with the Australian New Zealand Food Standards Code
• Applicable to Australia and New Zealand
• Voluntary
• Supported by science
• Can be used on all categories of foods
• Positive approach
• Easy for consumers to access nutrition information